A grocery brand specializing in lupini beans was struggling with high ACOS
and TACOS, negatively impacting its profit margins. The brand exclusively relied on
Sponsored Product Ads on Amazon, but ineffective campaign management led to
excessive ad spend and declining profitability.
Currently, I am further refining the advertising strategy in preparation for
Q4, ensuring continued growth and increased sales for the lupini beans product line.
This case study showcases how a data-driven approach to Amazon PPC can transform
ad performance, reduce costs, and drive sustainable growth in a competitive grocery
niche.
Founder, X-influx
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