- Pet Food Brand
Successful Amazon Launch for a
Pet Food Brand
Overview
A newly launched pet food brand entered the highly competitive Amazon marketplace
with the goal of establishing a strong presence and generating sales efficiently. Within
the first two months, our strategic PPC management and optimization efforts delivered
impressive results, keeping TACoS under 20% while maintaining an ACOS of just 17%.
Challenges
- Entering a saturated pet food market
- Competing against well-established brands
- Managing ad spend efficiently while scaling sales
Solutions Implemented
- Data-Driven Keyword Strategy – Extensive keyword research to target high
converting search terms while minimizing wasted ad spend. - Campaign Structuring – Implemented a mix of Sponsored Products, Sponsored
Brands, and Sponsored Display campaigns to maximize visibility. - Bid Optimization – Continuously adjusted bids to ensure cost-effective
spending while improving ad placement. - Product Listing Optimization – Ensured compelling product titles, bullet points,
and images to improve conversion rates. - Budget Allocation – Focused budget on the highest-performing keywords and
ASINs, gradually scaling as performance improved.
Results (First 2 Months)
✅ TACoS: Below 20% (Indicating a strong balance between organic and paid sales)
✅ ACoS: 17% (Ensuring efficient ad spend)
✅ Steady Sales Growth: The brand gained traction in a competitive market without
excessive ad spend
Conclusion
Through smart PPC strategies and continuous optimization, the brand successfully
penetrated a tough niche while maintaining profitable ad performance. These results
demonstrate how a structured and data-driven approach can help new brands
establish themselves on Amazon while keeping advertising costs under control.
P.S: If you’re looking to transform your Amazon PPC campaigns and achieve measurable
results, let’s discuss how we can help your brand thrive.
Syed Burhan
Founder, X-influx
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