- Supplement Brand Relaunch
Supplement Brand Relaunch – Achieving $1 Million in Sales in 6 Months
Overview
A supplement brand sought to relaunch on Amazon with an ambitious goal—achieve $1
million in sales within six months while maintaining efficient advertising spend. Through
a strategic approach to PPC and brand awareness, the brand successfully kept TACoS
under 7% and ACOS at 25%, ensuring strong profitability and sustained growth.
Challenges
- Recovering and re-establishing brand presence after the relaunch
- Competing in a highly saturated supplement market
- Balancing aggressive scaling with cost efficiency
Solutions Implemented
- Branded Search Term Domination – Secured all branded keywords to prevent
competitors from poaching sales and to ensure brand visibility remained strong. - Non-Branded Keyword Optimization – Focused on ranking products for high
converting non-branded search terms to expand organic reach and improve
click-through rates. - Broad and Auto Campaign Expansion – Launched targeted broad match and
auto campaigns to discover new profitable keywords and increase overall sales
volume. - Creative Brand Awareness Campaigns – Developed and deployed video ads
and creative ad formats to attract new-to-brand customers, grow the subscriber
base, and establish long-term brand loyalty.
Results
✅ Sales Milestone Achieved: $1 million in revenue within six months
✅ TACoS: Maintained under 7%, ensuring sustainable organic growth
✅ ACoS: Controlled at 25%, balancing ad spend with profitability
✅ Increased Brand Awareness: Gained significant traction among new customers
through creative advertising efforts
Conclusion
By leveraging a combination of aggressive PPC strategies, keyword optimization, and
brand awareness campaigns, the supplement brand successfully re-established itself
and achieved its ambitious sales goal. This case study highlights the power of a
structured relaunch strategy in driving revenue and profitability in a competitive
Amazon marketplace.
Syed Burhan
Founder, X-influx
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